It’s Friday, it’s the end of the term, it’s coming up Easter. Oh, and Huffer just released their new lookbook yesterday. So to the people debating whether New York
was a good setting for an established NZ brand, it’s all good. You’re right, we don’t need it. But it’s frickin’ NY – you go because you want it, not because you need it.
And clearly, it’s working pretty okay for us. New York has been a city of high-level street style circa forever. And now, Huffer presents our laid-back kiwi ingenuity to the
whole different ball game the city is. And not in a cringe ‘Lord of the Rings’ way, but rather, with the sense of pride that we hold in our relation to Lorde too.
These are just a few of my favourites from the lookbook. See “Huffer by Huffer” in full here. Enjoy your weekend, and eat up this Easter Sunday – remember,
like winter, it only comes once a year. Make the most of.